There is no denying that the way we market music has changed considerably over the years. Thanks to the rise of the Internet and social media, one form of marketing that has really taken off in recent times is the use of meaningful collaborations. With that being said, continue reading to discover everything you need to know about how to promote music through collaborations.
Why do it?
There are a number of advantages that are associated with influencer marketing. This includes building strong relationships, generating high-quality leads to your pages, delivering a higher ROI, supporting your own content strategy, and building trust with your target audience, and building awareness of your brand.
How to do it?
When it comes to collaborating with other musicians, there are a number of different ways you can go about this.
#1 Directly on songs
The most obvious forms of collaboration include collaborating on songs and swapping gigs. You could also cover a song from another band and get them to promote it for you to their fanbase. Check out our services over at Cosound to collab with other likeminded musicians!
#2 Other fields
Not only do you need to consider connecting with influencers in the world of music but you should look for people that are dominant in other fields. For example, fashion and music often go hand-in-hand. If you have found a trendsetter that has a similar vibe to you, it would certainly be a wise idea to connect with them, as it is likely that their fan base is going to be into the sort of music that you provide.
#3 In your niche
You should also spend some time looking for social media influencers and bloggers in your niche. There are a number of different ways you can go about this. A quick Google search may seem like the obvious solution, and it is certainly a good one. However, there are dedicated websites to help with this as well. This includes AllTop, which is a website that provides a full list of popular blogs in pretty much every niche, and so you should have no issue finding a number of different bloggers and social media influencers that will help you to get the word out about your musician.
#4 Return the favour
You cannot expect people to share information about your music and your brand without doing anything in return, though. You need to make sure you are visible to influencers before you approach them and ask them to promote your music. You should share the person’s posts, for instance, and, of course, you need to be following them. You should also make sure you respond to any of the questions that the influencer posts. A lot of influencers like to do this, so make sure your answers catch their eye for the right reason! Comment on their posts and share them too, so they get more exposure.
So there you have it: everything that you need to know about promoting music through collaborations. Not only should you make the most of music collaborations but you can really push your artistry forward by making meaningful connections with people in fashion, food, and lifestyle-related fields.