How To Network Successfully In The Music Industry

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There is absolutely no denying that if you are in a band, you need the help of others. If you don’t ask for help, then you won’t have a successful career in the music industry. It doesn’t even matter if you know how to play every instrument, or if you can sing all of the vocal parts yourself because you still need people who can buy your music, who can book you and even people to show up at your gigs too.

At the end of the day, there are countless ways for you to find musicians to work with, but if socialisation is something you struggle with, then you might want to check out these tips.

How To Network In The Music Industry
Musicians playing guitars

Show Up

Put yourself in a position where you will always be able to meet people, and where you can team up with others who might end up being influential for your own career. Go to some of the events that are being held in the music industry and make the effort to join organisations too. Go to jam sessions and also eat at restaurants where you know the big influencers eat. Networking events are also a good way to find other musicians in the music industry.

If you can put yourself in the way of an opportunity then this will really help you out later down the line. If you want to really benefit yourself then it’s always a good idea to sign up with social media apps too.

No Gherming

Gherming is a term which is often used in Nashville. It’s used when you see someone influential, and you throw your CD or your demo in their face. There is a time and a place to ask if someone would like you to listen to your music. If you are in an office or if you are at a convention, then this would be appropriate.

If you interrupt someone when they are at a restaurant however then this would not be a good way for you to try and get someone to listen to your demo. Respect people’s privacy where you can, and always wait for the right time.

How To Network In The Music Industry
Networking mistakes

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Niche Market

You also need to make sure that you niche network your marketing. Where you can, try and go to where you know people are. It’s possible for you to meet writers or even publishers at songwriter group meetings, and you can also meet college buyers at events catered to this audience. If you focus on targeting a niche market, then you will see that you have more positive interactions and that you are also able to really push forward as a result.

Tell your Prospects How you can Help Them

If you know that you are able to help someone, then let them know. For example, if you want to promote your own band then this is great, but if you know that someone is desperately looking for a drummer to lay down a few tracks then don’t be afraid to offer up your services. When you do, you can then develop way more natural connections.

Ask for What You Need – Professionally

If you need help professionally then don’t be afraid to ask for it. You need to be honest, realistic and specific. If you need help writing lyrics, but you are good at melodies then make sure that you state this.

There is nothing wrong with asking for help when you truly need it, whether this is in your personal life or in the music industry. If you do then you will soon find that you are able to come out with a way more positive interaction and you can also rocket your potential. Asking for help isn’t a sign of weakness, in fact, it shows that you are musically aware of your strengths.

Follow Up

When you meet someone new, it’s a good idea to try and follow up with them. Send them an email saying that it was nice to meet them. When someone refers you to someone else, make sure that you follow up on that lead too. If you do this in a very short space of time then you will look way more professional and you will also be able to build your connections way faster.

Recognition for Introductions

Follow up with recognition if you have had an introduction. If someone happens to refer you to someone else then make sure that you thank them, and then send them an email after. When you do, you will appear more professional and you will also be able to reap the benefits too.

Lastly, have as many business cards for your band, or your studio as you can. You never know when you are going to need to hand them out, and they really are worth the investment. If people don’t have your contact information, retaining all that networking effort may be challenging. If you’re unsure on what makes a good business card, we’ve strategically left 10 quick tips here for you.

Cosound – We’re here for you

We know it isn’t always easy to network in the music industry. That’s why we developed a service for you to find musicians and industry professionals to collab with and enhance your career. So check out our community page and download the app to get involved!

Be sure to utilise this guide and start networking the right way!


Steve Allinson

Coming soon